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Private, guided travel in Morocco

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Wild Morocco - Where your adventure begins

Tailored Adventure Tours In Morocco Since 2012

We’re an Amazigh-Anglo operator, listed in Lonely Planet since 2014. We tailor adventure tours in Morocco to encompass desert hiking, 4×4 desert tours, camping, and photography tours. As one of the leading Moroccan tour operators, we’re committed to supporting our community and ensuring you have the optimal introduction to Morocco.

Wild Morocco - Adventure holidays in Morocco

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Get a glimpse of this truly amazing and scenic tour like no other. Compelling landscapes and iconic sites from desert to coast!

Photography Tours

Experience the colors of Morocco, from desert to coast

Hiking In Morocco

Morocco’s main appeal is its wonderful array of beautiful open spaces. 

4x4 Desert Tours

Sahara Desert tours by 4×4 – the authentic desert experience


Away from the crowds and provide you with the ultimate desert safari.

Tailor-made Activity Holidays In Morocco

Wild Morocco organises tailor-made Morocco travel, tours and activity holidays, specialising in Sahara Desert experiences.

Wild Morocco is a registered Amazigh-Anglo operator organising private tailor-made Morocco tours and activity holidays in Morocco, including photography holidays. We specialize in the Sahara Desert tours, connecting you with nature through desert hiking and camping in Morocco’s unique outdoors. Read about our purpose-driven travel goals below.

Discover our best-selling Morocco tours in the Sahara Desert with a range of guided 4×4 trips starting from Marrakech, the North or the Coast (or optional self-drive packages on demand). Experience the Sahara in as little as 3 or 4 days excursion. We offer the chance to hike or camel trek in the Iriqui National Park, with wilderness camps in the seclusion of isolated dunes.

Enjoy a variety of desert camping options in Morocco, at the Erg Chigaga dunes and the Erg Chebbi dunes; from glamping sites, or en-suite tents, to mobile wilderness camps that will truly take you off-grid.

Whatever your interest or your reason to explore Morocco, please take inspiration for your Morocco tours from our site and get in touch.

Wild Morocco - Tailored adventure tours in Morocco. Book yours today!

Travel With Purpose

Our team is the last generation to have grown up as children in the desert, previously practising a way of life that was unchanged in centuries. Our parents kept farms and livestock in the desert when water was freely available. That way of life became untenable more than three decades ago when the river to this region (Draa) was dammed near its source and the desert encroached on farmland.

Our responsible travel goals, purpose-driven, aim to support a very poor region of Morocco, educate visitors on the nomadic way of life, and care for our very fragile desert environment.

Morocco Travel
We aim to support a very poor region of Morocco through providing work to the main breadwinners of large families.

Tourism is the mainstay in this region of Morocco. Young people normally have to move away from the local village (Mhamid El Ghizlane) to find work elsewhere.

However, we aim to put local knowledge and skills to work locally through employing local guides, local cooks, local camel-handlers and local drivers. Young men who are often the main breadwinners of their extended families will be the source of funding all living costs for 3 generations of their families.

Employing local men ensures that they in turn benefit their own community by contributing money there.

  • We pay fair wages and garner loyalty from our team through fair and equal treatment.
  • We buy all of our food from local shopkeepers. Fruit and vegetables are seasonal only.
  • We donate to animal welfare charities.
  • We aim to care for our very fragile environment and show visitors the beauty of the desert wilderness.
  • Having grown up in this region of the desert we are acutely aware of the scarcity of water.
  • We only transport enough water on our desert hikes for food preparation and hand-washing. We do not transport water for ‘showering’ which is non essential for responsible travel.  We don’t encourage desert hiking trips longer than 6 days, again to conserve water.
  • We customise desert hiking on a private basis, and certainly for group sizes no larger than 16. Most of our hiking trips are arranged for couples and individuals who want peace and quiet.
  • We encourage our visitors to collect litter whenever they find it in the desert, as we instruct our local guides and camel-handlers to do so.
  • We ask that our visitors take their litter out of the desert with them or hand it over to their guide who will bring it out of the desert.
  • We do not encourage the rental of quad biking which is harmful to the environment.
  • We offer our visitors information on the flora and fauna of the desert environment in the Iriqui National Park before they visit the region.
  • We encourage our visitors to travel by public bus to the desert frontier. ctma.ma
  • We encourage our visitors to visit Jarjeer Mules and/or SPANA if they are staying in Marrakech.
  • We reuse paper and recycle card/plastic in the office. We do not produce printed brochures.

We aim to offer authentic, simple experiences which are unique to this part of the world. We aim to educate visitors on the nomadic way of life.

Please refer to the introduction on our background. We are passionate about sharing our nomadic background and desert experience with our visitors. The majority of our team are indigenous Amazigh, or Sahrawi (whose forebears migrated from much further south). The local guide will act as a bridge between the visitors and the cook and camel-handler.

On the desert hikes, our team wear traditional dress and we give our visitors each a desert turban to protect from the sun/wind when hiking.

Examples of the nomadic experiences we offer – walking for several hours each day accompanied by a camel caravan; preparing tea on the campfire; preparing sand-bread in the embers of the fire; singing traditional songs in the evening at camp; using the stars to navigate.

We provide detailed Frequently Asked Questions pages to visitors once they confirm a desert trip. We promote responsible travel/packing tips.

We encourage our visitors to visit one of the remaining ‘Ksar’ (series of earth-built dwellings) at Mhamid, on the Draa Valley.
It is possible to visit a local family and take tea with them in their home, if so our guide will offer a small donation to the family.

Our Morocco Tours Are Different

Unique adventures

We’re passionate about crafting unique adventures that highlight the country’s rich cultural heritage and remarkable landscapes. Get to know us!

We’re thrilled that Lonely Planet has listed us for ten years (since the print edition of 2014). After we opened our desert camp in 2017, Lonely Planet included it (see Camp Al Koutban).

The Telegraph featured our seven-day trek from Marrakesh through the Sahara desert (in 2024, ‘Why this is the year you should discover Morocco – and 30 ways to do it’). We are also listed with Horizon Guides where we give a flavour of what to expect in the unique Iriqui National Park and desert hiking.

Our Close-knit Team of Guides

We work alongside the most trusted and respected guides, drivers and support team, who are long-standing colleagues and friends, more akin to family. Our collective aim is to give you an unforgettable holiday that will have you talking about Morocco for years to come, and will hopefully bring you back!

Emily Burrows

Emily Burrows | Owner-Manager

Emily previously held management positions in a number of multinationals. She had already been an avid fan of Morocco, having initially visited the country to trek the mountains, but it was the desert that kept her here (for her love of the outdoors).

Since leaving her corporate career, she has made Morocco her base, and has travelled extensively in the Kingdom. She will be among the first to tell you that Morocco offers a truly captivating package – desert, mountains, coast, an enthralling culture, and so much colour – and hopes that every visitor to Morocco leaves with the same feeling.

Yahya Boulfrifi

Yahya Boulfrifi | Owner-Manager

Yahya hails from the Moroccan Sahara, living out his youth in the desert wilderness. He is one of the last generation to have grown up as children in the region – his parents having previously practised a way of life that had remained unchanged for centuries but which became untenable with lack of water.

Yahya is an experienced desert trekking guide and an accomplished driver, and has since handed the reins over to the team while he handles logistics. Since establishing Wild Morocco he has been fortunate to have travelled extensively overseas. Expect a genuine introduction to Amazigh culture from an experienced professional.

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Trip Advisor Reviews


Amazing Desert Trek
Wild Morocco organised a 4 day desert trek for me from M’Hamid to Erg Chicaga. It was a fantastic experience, living like a nomad and sleeping under the stars. Brahim and Mubarak along with their two camels were the best companions and i couldn’t have wished for better guides. Its an experience I will always remember.

Chris P | Guildford, England


Wild Morocco an unforgettable Experience
We had a great trip with Wild Morocco. The company was recommended by a close friend and didn’t disappoint. The tour took us to a Sahara desert camp from Marrakesh with stops on the way there and on the way back. The visits and hotels on the way were first class and the camp itself was very luxurious and an experience like no other. The communication from the company was excellent. Our driver Khalid was a joy to travel with, very friendly and also extremely knowledgable about the history and culture of Morocco. Highly recommend Wild Morocco.

Christopher B | England


Moroccan Culture – where Europe meets Africa

Just a stone’s throw from Europe (or 13 km), Morocco conjures up images of mystery and exoticism, a vivid spectrum of sights and colors, it is a world far-removed from the West, but where Europe meets Africa – it is at once captivating.

Undoubtedly, Morocco’s main attraction, aside from its climate, is its wonderful array of beautiful open spaces, most of which remains unexplored. Morocco certainly offers it all in one breathtaking package; majestic mountain ranges (there are three ranges in the Atlas alone), a vast coastline and the spectacular wilderness of the Sahara Desert.

Generosity and Hospitality

Visitors to Morocco may not yet be aware of the Kingdom’s remarkable generosity and hospitality towards strangers. Breaking bread and taking tea together is a simple, yet significant, custom which you will have the good fortune to experience.

Below are a few facts that may reinforce or dispel your perceptions of Morocco. If you still have any questions after looking through the following, please don’t hesitate to contact us.

Morocco Climate

Morocco enjoys on average more than 300 days of sunshine per year and the sun is deceptively strong even in winter.

In the cooler months, the mountains and desert are very cold at night, so layering is essential. In the summer, Marrakesh can see temperatures exceeding 45 degrees C, and further south even fiercer. The Atlantic coast enjoys a temperate climate all year but the summer can feel cool due to strong sea breezes. Rainfall is never prolonged, but intense, and to witness rain in the desert is certainly special. The snow-line does not normally pass below 1800m.

As elsewhere globally, weather conditions in Morocco are becoming far less predictable and the country is experiencing ongoing drought/depleted reservoirs. We ask you to be mindful of water usage when travelling in Morocco.


The Arabic name given for Morocco, by medieval historians and geographers, is “al-Maghrib al-Aqsa”, translated as furthest westerly kingdom (of the Maghreb countries in North-West Africa).

Morocco is just 13km from Spain but is smaller than its neighbour, despite its territory bordering 3500km of the Atlantic and Mediterranean coastlines. The country is dissected in two, north-east to south-west, by the Atlas Mountain ranges (Middle, High, Anti) and it shares a border with Algeria and Mauritania. The Rif Mountains in the far North are visible from Spain’s Sierra Nevada.

Marrakesh is the southern-most of the four Imperial Cities (together with Fes, Meknes and Rabat in the North) and is ideally located to get into the great outdoors; 1hr to the Atlas, 3hr to the beach, 5hr to the start of the pre-Saharan oases, and 7hr to the Sahara itself.

Customs & Culture

Morocco is a very safe, tolerant and relaxed country. Its generous hospitality knows no bounds and you will be exceptionally well looked after wherever you stay.

Moroccan culture is rooted in Islam and is very traditional. We therefore remind you to be respectful of certain aspects of society here, in particular with your dress and during the fasting month of Ramadan. In Marrakesh, and at the beach, anything goes dress-wise but expect to get noticed if that’s the case.

In rural areas avoid having too much skin on show, so cover up your arms and legs as much as possible. The month of Ramadan, calculated by the lunar calendar, is a particularly sacred time for Muslims and you should be mindful of your dress even in Marrakesh. Also, at this time, think twice before openly drinking, eating or smoking in public spaces during the day, especially so near areas of worship.

When shopping for souvenirs, homewares, items of clothing, etc in the souks (markets) expect to have to haggle over the price; this is perfectly normal and all part of an elaborate bargaining game between you and the shop-keeper. Have a price in mind before you start the negotiations and try to keep to it. Don’t forget, you can always walk away from the negotiation at any time (this often helps the shop-keeper come round to your price).

Tipping is also an established practice in hospitality/tourism. Tipping remains entirely discretionary but is a very welcome and accepted way for guides, drivers, cooks etc to support their incomes. We can provide further guidance in this respect.

Food & Drink

Moroccan food is absolutely delicious and good for you too; lots of fresh, seasonal fruit and vegetables, all grown in Morocco of course, lean meat (lamb, mutton, beef) and a variety of colorful herbs and spices (paprika, saffron, cumin, ginger, cinnamon, coriander, etc). Well-known dishes include tagine (named for the conical earthenware pot that the dish is slowly cooked in, over charcoal) and couscous (semolina steamed three times to keep it light) which is usually eaten on Fridays.

Other notable dishes include pastilla (filled filo pastry parcel, sweet and savoury), mechwi (roasted whole lamb or sheep, sometimes cooked in a fire-pit in the ground, popular at weddings and festivals), harira (bean and chickpea soup, tomato-base, eaten to break the fast during Ramadan), tanjia (jugged beef or lamb, slow-cooked in the embers of a fire), and flavoursome salads.

Dessert is not really a big deal at mealtimes, and, usually, fresh fruit is served (pomegranate, melon, peaches, grapes, for instance). Other fruits particular to Morocco are figs, dates and prickly pears.

Sweet treats are wonderful Moroccan pastries, often made with almonds and honey and not too sickly, and they make a thoughtful gift to take along should you be invited to a Moroccan home.

From a European perspective something as simple as making a cup of tea or baking a loaf of bread, here in Morocco carries huge cultural significance. You will most likely experience this in the desert; witness the staple of every meal, bread, baked fresh in the hot sand beneath the coals of the campfire and take part in the art of the tea ceremony. Nothing is rushed!

The preparing of tea is a social ritual that opens dialogue and connects people. You will no doubt enjoy countless glasses of tea during your adventure with us.

Amazigh Identity

The Imiazen (plural of Amazigh, alternatively 'Berber') are the original people of Morocco. The Arabs did not invade until the 7th C. Eventually, nearly all Amazigh converted to Islam and were accepted by the Arabs as fellow Muslims.

Today, most Moroccans can claim both Amazigh and Arab heritage. In the Rif and Atlas Mountains and in the South, including the desert, purely Amazigh communities remain. There are several different dialects spoken, according to specific regions in the country. Only since the Constitution of 2011 has one of the Berber languages, Tamazight, been officially recognised as Morocco’s second language (next to Arabic).

Today, Amazigh identity is strong in Morocco. ‘Berberism’ in Morocco has led to the creation of a Royal Institute of Amazigh Culture, to schoolteaching in Tamazight, and to numerous radio and TV stations. Amazigh customs are unique in terms of art and design, music, dress and jewellery, and marriage rites.

You will be fortunate enough to be absorbed in this culture. Read more here.

Getting To Morocco

Morocco is well-served by national carriers and budget airlines from most major European hubs. There are new direct routes from 2024 with Montreal and New York.

Alternatively, and with time to spare, you can reach Morocco by train in approx. 42 hours from London (we’ve done it!), or less from Paris/Madrid. This includes an overnight in Algeciras (or Tarifa) in Spain and then a short ferry crossing to Tangiers. Crossing times vary between 40mins (Tarifa) and 90mins (Algeciras).

US/UK/EU nationals don’t require a visa to enter Morocco and are permitted to stay for 90 days at a time. You will need to have 6 months validity remaining on your passport from arrival date.

There are currently no official requirements for travellers to have specific inoculations before arrival but we recommend that you be up-to-date with jabs for hepatitis A, typhoid, tetanus, and polio.


The Moroccan currency is the Dirham (MAD, dh) and is a closed currency (although it may be possible to purchase it at certain airport forex desks). We recommend that you simply use an ATM on arrival, or change currency at a bank once here.

Approx. exchange rates are $1 : 10 MAD, £1 : 12.5 MAD and €1 : 10.7 MAD.

Bottles of water (1.5l) cost around 6-10dh, small coffee or mint tea around 15-20dh, short taxi ride in Marrakesh no more than 20dh, lunch/snack around 80-100dh at roadside restaurants.

Some Vocabulary

To get by on a first visit you may like to try out the below Darija and even if you don’t speak it it may help you to understand some of the phrases you may hear around you.

Le bes? – how are you?
Behir – good, well (as in behir? are you well?)
Salam alaikum – peace be upon you
Wa alaikum salam – the response to being greeted with salam alaikum
Sbah l’kheer – good morning
Msa l’kheer – good evening
Leila saeeda – goodnight
Biselama – goodbye
Shoukran – thank you
Afak / minfadlak (to a man) and afik / minfadlik (to a woman) – please
Naam – yes
La – no
Shweeya – a little
Bzef – a lot, very
Mezyen – good
Safee – that’s enough, that’s it
Wakha – ok
Kayn? – is there?
Shahal? – how much?
Kebir – big
Seghir – small

Short Glossary

Amazigh – Berber (generic term)
Agadir – fortified granary
Ait – tribe (‘sons of’)
Kasbah (plural ksar) – particularly in the South, a fortified family or tribal home constructed from pise (mud / stone material), with 4 corner towers in trapezoid form
Medina – the old town, usually enclosed by remparts
Marabout – holy man, and place of his burial
Minaret – tower of mosque used for call to prayer
Muezzin – singer who makes the call to prayer
Ramadan – month of fasting
Jebel or adrar – mountain or peak
Tizi – mountain pass
Ain – spring
Oued or assif – river
Erg – sand dune
Hamada – stony desert, pre / sub-Sahara
Hammam – steam bath
Souk – market/market area
Jellaba – hooded outer layer of clothing worn by men and women
Gandoura – man’s cotton outer garment, like a kaftan, worn in the desert
Babouches – leather slippers, brightly coloured
Ferwal or lettam – a turban, protection against the elements in the desert and worn at ceremonies, approx. 8m length of cotton
Melhfa – a woman’s dress in the desert, up to 10m length, the fabric is wrapped round the wearer

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