Moroccan Culture, Customs & Travel

Explore the vibrant tapestry of Morocco’s culture and customs with Wild Morocco. Dive into unique adventures revealing rich traditions and breathtaking landscapes. Embark on a journey with us today!

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Welcome to our vibrant photo gallery! Here, you’ll find captivating images from our clients’ unique Wild Morocco adventures. Explore and get inspired for your own unforgettable Moroccan journey.

Photography by Anthony Epes © 2023.

The Colours of Morocco

Immerse yourself in ‘One Thousand and One Nights’ adventure

Djemaa el-Fna Square in Marrakesh
Moroccan Culture - Djemaa el-Fna Square in Marrakesh

Moroccan Culture – where Europe meets Africa

Just a stone’s throw from Europe (or 13km to be more precise), Morocco conjures up images of mystery & exoticism, a vivid spectrum of sights and colours, it is a world far-removed from the West, but where Europe meets Africa – it is at once captivating.

Undoubtedly, Morocco’s main attraction, aside from its climate, is its wonderful array of beautiful open spaces, most of which remains unexplored. Morocco certainly offers it all in one breathtaking package; majestic mountain ranges (there are 3 ranges in the Atlas alone), a vast coastline and the spectacular wilderness of the Sahara Desert.

Visitors to Morocco may not yet be aware of the country’s remarkable generosity and hospitality towards strangers. Breaking bread and taking mint tea together is a simple, yet significant, custom which you will have the good fortune to experience.

Below are a few facts that may reinforce or dispel your perceptions of Morocco. If you still have any questions after looking through the following, please don’t hesitate to contact us.

Travelling Morocco

Moroccan Climate

Morocco enjoys on average more than 300 days of sunshine per year and the sun is deceptively strong even in winter.

In the cooler months, the mountains and desert (yes, the desert!) are bitterly cold at night, so layering is essential. In the summer, Marrakech can see temperatures exceeding 45 degrees C, and further south even fiercer. The Atlantic coast enjoys a temperate climate all year but the summer feels colder than winter due to stronger sea breezes. Rainfall is never prolonged, but intense, and to witness rain in the desert is certainly special. The snow-line does not normally pass below 1800m.

As elsewhere globally, weather conditions in Morocco are becoming far less predictable.


The Arabic name given for Morocco, by medieval historians and geographers, is “al-Maghrib al-Aqsa”, translated as furthest westerly kingdom (of the Maghreb countries in North-West Africa).

Morocco is just 13km from Spain but is smaller than its neighbour, despite its territory bordering 3500km of the Atlantic and Mediterranean coastlines. The country is dissected in two, north-east to south-west, by the Atlas Mountain ranges (Middle, High, Anti) and it shares a border with Algeria and Mauritania. The Rif Mountains in the far North are visible from Spain’s Sierra Nevada.

Marrakech is the southern-most of the four Imperial Cities (together with Fes, Meknes and Rabat in the North) and is ideally located to get into the great outdoors; 1hr to the Atlas, 3hr to the beach, 5hr to the start of the pre-Saharan oases, and 7hr to the Sahara itself. The Western Sahara is Moroccan-held territory, although disputed.

Custom and Culture

Morocco is a very safe, tolerant and relaxed country. Its generous hospitality knows no bounds and you will be exceptionally well looked after wherever you stay.

Moroccan culture is rooted in Islam and is very traditional. We therefore remind you to be respectful of certain aspects of society here, in particular with your dress and during the fasting month of Ramadan. In Marrakech, and on the beach, “anything goes” dress-wise but expect to get noticed if that’s the case.

In rural areas avoid having too much skin on show, so cover up your arms and legs as much as possible. The month of Ramadan, calculated by the lunar calendar, is a particularly sacred time for Muslims and you should be mindful of your dress even in Marrakech. Also, at this time, think twice before openly drinking, eating or smoking in public spaces during the day, especially so near areas of worship.

When shopping for souvenirs, homewares, items of clothing, etc in the souks (markets) expect to have to haggle over the price; this is perfectly normal and all part of an elaborate bargaining game between you and the shop-keeper! Have a price in mind before you start the negotiations and try to keep to it. Don’t forget, you can always walk away from the negotiation at any time (this often helps the shop-keeper come round to your price!).

Tipping is also an established practice in the tourism service. Tipping remains entirely discretionary but is a very welcome and accepted way for guides, drivers, cooks etc to support their incomes. We can provide further guidance in this respect.

Food and Drink

Moroccan food is absolutely delicious and good for you too; lots of fresh, seasonal fruit & vegetables, all grown in Morocco of course, lean meat (often lamb) and a variety of colourful herbs & spices (paprika, saffron, cumin, ginger, cinnamon, coriander, etc). Well-known dishes include tagine (named for the conical earthenware pot that the dish is slowly cooked in, over charcoal) and couscous (semolina steamed three times to keep it light) which is usually eaten on Fridays, the Sabbath.

Other notable dishes include pastilla (filled filo pastry parcel, sweet & savoury), mechwi (roasted whole lamb or sheep, sometimes cooked in a fire-pit in the ground, popular at weddings and festivals), harira (bean and chickpea soup, tomato-base, eaten to break the fast during Ramadan), tanjia (jugged beef or lamb, slow-cooked in the embers of a fire), and flavoursome salads.

Dessert is not really a big deal at mealtimes, and, usually, fresh fruit (pomegranate, melon, peaches, grapes, for instance) is served and a glass of the ubiquitous mint tea. Other fruits particular to Morocco are figs, dates and prickly pears.

Sweet treats are wonderful Moroccan pastries, often made with almonds and honey and not too sickly, and they make a thoughtful gift to take along should you be invited to a Moroccan home.

From a European perspective something as simple as making a cup of tea or baking a loaf of bread, here in Morocco carries huge cultural significance. You will most likely experience this in the desert; witness the staple of every meal, bread, baked fresh in the hot sand beneath the coals of the campfire and take part in the art of the tea ceremony. Nothing is rushed!

The preparing of tea is a social ritual that opens dialogue and connects peoples with their heritage. You will no doubt enjoy countless glasses of tea during your adventure with us.

Berber Identity

The Berbers were of course the original people of Morocco, the Arabs didn’t invade until the 7th C. Eventually, nearly all Berbers converted to Islam and were accepted by the Arabs as fellow Muslims.

Today, most Moroccans can claim both Berber and Arab heritage. In the Rif and Atlas Mountains and in the South, including the desert, groups of pure Berbers remain. There are several different dialects of Berber spoken, according to specific regions in the country, and only since the Constitution of 2011 has the “Berber language” been officially recognised as Morocco’s second language (next to Arabic).

Today, Berber identity is strong in Morocco and the people are rightly proud. Berber customs are unique in terms of art & design, music, dress & jewellery, and marriage rites.

You will be fortunate enough to be absorbed in this culture.

Getting to Morocco

Flights from the UK take on average just 3.5 hours to Marrakech and are served by at least 6 airlines on scheduled routes. Marrakech airport is just 15mins drive from the city and we arrange to collect you at the airport.

Alternatively, and with time to spare, you can reach Morocco by train in approx. 42 hours from London (we’ve done it!). This includes an overnight in Algeciras (or Tarifa) in Spain and then a short ferry crossing to Tangiers. Crossing times vary between 40mins (Tarifa) and 90mins (Algeciras).

EU nationals don’t require a visa to enter Morocco and are permitted to stay for 90 days at a time. You will need to have 6 months validity remaining on your passport from arrival date.

There are currently no official requirements for travellers to have specific inoculations before arrival but we recommend that you be up-to-date with jabs for hepatitis A, typhoid, tetanus, and polio.


The Moroccan currency is the Dirham (MAD) and is a closed currency (although it may be possible to purchase it at certain airport forex desks). We recommend that you simply use a cashpoint on arrival, or change GBP or Eur at a bureau de change once here.

Approx. exchange rates are £1 : 14.5 MAD and €1 : 10.5 MAD.

Bottles of water (1.5l) cost around 6-10dh, small coffee or mint tea around 12-15dh, short taxi ride in Marrakech no more than 15dh, lunch/snack around 80dh in the main square of Marrakech.

Some Vocabulary

To get by on a first visit you may like to try out the below Arabic and even if you don’t speak it it may help you to understand some of the phrases you may hear around you.

Le bes? – how are you?
Behir – good, well (as in behir? are you well?)
Salam alaikum – peace be upon you
Wa alaikum salam – the response to being greeted with salam alaikum
Sbah l’kheer – good morning
Msa l’kheer – good evening
Leila saeeda – goodnight
Biselama – goodbye
Shoukran – thank you
Afak / minfadlak (to a man) and afik / minfadlik (to a woman) – please
Naam – yes
La – no
Shweeya – a little
Bzef – a lot, very
Mezyen – good
Safee – that’s enough, that’s it
Wakha – ok
Kayn? – is there?
Shahal? – how much?
Kebir – big
Seghir – small

Short Glossary

Amazigh – Berber (generic term)
Agadir – fortified granary
Ait – tribe (‘sons of’)
Kasbah (plural ksar) – particularly in the South, a fortified family or tribal home constructed from pise (mud / stone material), with 4 corner towers in trapezoid form
Medina – the old town, usually enclosed by remparts
Marabout – holy man, and place of his burial
Minaret – tower of mosque used for call to prayer
Muezzin – singer who makes the call to prayer
Ramadan – month of fasting
Jebel or adrar – mountain or peak
Tizi – mountain pass
Ain – spring
Oued or assif – river
Erg – sand dune
Hamada – stony desert, pre / sub-Sahara
Hammam – steam bath
Souk – market/market area
Jellaba – hooded outer layer of clothing worn by men and women
Gandoura – man’s cotton outer garment, like a kaftan, worn in the desert
Babouches – leather slippers, brightly coloured
Ferwal or lettam – a turban, protection against the elements in the desert and worn at ceremonies, approx. 8m length of cotton
Melhfa – a woman’s dress in the desert, up to 10m length, the fabric is wrapped round the wearer

Getting Around Morocco

Djemaa el-Fna Square in Marrakesh
Djemaa el-Fna Square in Marrakesh

Why come to Morocco?

An unforgettable exotic experience. Morocco is a colourful mix of golden Saharan sand dunes, turquoise Atlantic water, rugged snow-clad peaks of Atlas Mountains and welcoming Berber people. The place where ancient history hides just around the corner. This is where the adventure begins.

Flights to the Sahara

Fly to Zagora (or Ouarzazate) from Casablanca.
Flights are operated by Royal Air Maroc.

Driving route highlights

Tizi n Tichka Pass and High Atlas
Telouet Kasbah and Ounila Valley
Ait Ben Haddou
Draa Valley and palm oases
Anti-Atlas and geology
Iriqui National Park
Tizi n Test Pass
Dades Gorge and Valley

By Car

Increasingly, visitors are self-driving rental vehicles to travel around Morocco. We offer guidance on self-driving in Morocco on our post here. A 4×4 is not necessary for normal road driving in Morocco. However, please see below for travel to Erg Chigaga dunes in the Sahara desert.

Renting a 4×4 vehicle to self-drive will be more expensive than taking a vehicle with a driver. We include fuel costs and driver incidentals in our daily rate for the 4×4. Please enquire with us for pricing of self-drive tours to travel around Morocco including vehicle rental, accommodations with meals, and desert camping.

When renting, be prepared to leave a large ‘caution’, or deposit guarantee, up to 10% of the value of the vehicle.

Most of the international agents have branches in Morocco. However, if you book to collect a car at Ouarzazate airport or Zagora airport, chances are there will be a fee for the car to be driven down to you from Marrakech. Likewise for a drop-off at these airports.

If you plan to self-drive, don’t underestimate distances and travel times. Although Morocco is smaller than Spain, travelling in the South, where there are no highways, can lead to long driving hours due to the nature of the terrain/speed limits. Be prepared to travel on average 5 to 6 hours per day between destinations.

If you aim to self-drive to the Erg Chigaga dunes, we provide a local guide to join you in your vehicle at the end of the tar road (he will navigate you from Mhamid, and back, or on to Foum Zguid; prices will vary depending on whether you drive back to Mhamid, or leave the desert via Foum Zguid).

You will need to rent a reliable 4×4 vehicle as there are approx. 5 hours (150km) of off-road driving between Mhamid and Foum Zguid. The models we advise you rent are Toyota Prado, Mitsubishi Pajero, or Jeep Wrangler. Anything smaller is not robust nor has the correct height clearance for the desert.

Always check the condition of the tyres before taking a car, including the spare. Invariably, you will receive the car with a near-empty fuel tank, and return it empty.

We recommend that you don’t drive at night. Rural roads are poorly lit. Pedestrians/vehicles without lights/animals may suddenly appear in your path without regard for passing traffic.

During the day, take care to follow the speed limit in built up areas and especially near schools. Children may walk in the road, and tend to cycle two to four abreast.

By Air

Flights to the desert frontier are possible from Marrakech and Casablanca. If you are travelling down from Fes, you will need to route through Casablanca.

Flight timetables may be subject to seasonal/short-notice changes.

Royal Air Maroc operates an internal direct flight from Casablanca to Zagora. Royal Air Maroc flights depart 3 times per week.
Zagora airport to Mhamid is approx. 1 hour 20 minutes by taxi.

Royal Air Maroc operates internal flights to Ouarzazate, from both Casablanca and Marrakech.
Ouarzazate airport to Mhamid is approx. 4.5 hours by taxi.

By Bus and Train

The bus network is extensive for travel around Morocco and is served by two national operators, CTM and Supratours. Supratours is affiliated to the national train operator ONCF.

The rail network operates in the North of Morocco, Marrakech is the furthest southern point. Morocco has recently opened a ‘TGV’ line (Al Boraq) between Tangier and Casablanca cutting journey times to around 2 hours direct.

There are plans to expand the high speed rail network further South, linking to Marrakech and eventually to Agadir.

Websites –




Al Boraq and

The cheapest way to travel to the Sahara desert is by public bus. This is a 10 hours direct journey from Marrakech, although you can join the same bus earlier at Casablanca, or further on at Ouarzazate. The bus operator that travels directly to Mhamid, for the Sahara desert, is CTM with one daily departure. The online destination is ‘Lamhamid Ghozlane’. CTM and Supratours offer a schedule to Zagora if the CTM Mhamid timetable isn’t suitable. Travel time from Zagora to Mhamid is approx. 1 hour 20 minutes by local taxi.

We recommend you purchase bus tickets online in advance, especially for services which only run once per day.

Train tickets may be purchased in advance (NB: sleeper train tickets which are limited in number) or once you are in Morocco if your itinerary is flexible.

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